Crafting content

Craft State Media was formed to tell the stories of Vermont’s brave entrepreneurs producing exceptional craft products, including some of the world’s best cheese, beer, maple syrup, and — as we highlight in Season One of our flagship video series — cannabis.

Jeff Diehl, Creative Director

Jeff is a journalist, marketer, and video producer living in Brattleboro. He moved to Vermont in 2021, after spending 25 years in San Francisco, to be close to relatives and raise his son. He shifted from his remote marketing job in Fall of 2022, spreading roots and integrating into the Vermont way of life by co-founding Craft State Media.